Client: The Palette Pantry
The Palette Pantry is a vibrant cafe and co-working space that aims at becoming the go-to hub for the creative community in Dubai. Its online content caters to freelancers, creative entrepreneurs and artists looking for authenticity that reflects the realities of the creative life, including the struggles to balance different interests and responsibilities.
My Role
Content Strategist, Content Writer.
Tools
Canva, ContentStudio, Google Suite, Notion, Lightroom, Capcut, Mailchimp.
Business Goals
To achieve a 15% net profit margin on total revenue within 12 months. To reach an in-person event attendance of 75% within 12 months.
My Work
I conducted a content audit to identify gaps and areas of growth and a competitor analysis to understand the current market. Furthermore, I created two buyer personas to aid in strategic content creation. Then, I conceived a content strategy based on the client’s business goal of increasing revenue and in-person event attendance. Lastly, I wrote website copy, newsletter samples, a sample content calendar and an Instagram moodboard.
Content Samples
Website copywriting newsletters, weekly social media calendars and moodboards. Click on the image to view the content writing sample in full size.
Need your own creative content strategy?
It only takes 5 minutes to get the ball rolling. Get back your time and do more of what you love.